Case Studies

 

Case Study: Physician's Memoir to #1 Bestseller in 6 Months

The Client

Dr. Deepak Thekkoott, practicing physician and cancer survivor with a completed memoir manuscript.

The Challenge

Deepak needed to publish fast; traditional publishing would take 2-3 years. Vanity presses could print quickly but offered zero editorial strategy or marketing support.

His goal: Get his story of faith and healing into the hands of cancer patients while building a platform for speaking and retreats.

Our Approach

Months 1-3: Message Development
Worked with developmental editor Jessica Cole to reposition the manuscript from "doctor's cancer story" to "faith-based healing journey." Defined the core reader: newly diagnosed patients seeking spiritual hope alongside medical treatment.

Months 4-5: Brand & Production

Month 6: Strategic Launch
Created landing page, book interview video with Kate Martin Williams, social media assets, and coordinated launch event with reader engagement plan.

The Results

  • #1 Bestseller on Amazon (U.S. and India)

  • 300+ attendees at book launch

  • 500+ copies sold in first 3 weeks

  • Multiple articles in publications about his book

Context: 90% of self-published books sell fewer than 100 copies total (WordsRated, 2023). Deepak sold 500+ in three weeks.

From Physician to Bestselling Author

The power of book branding rather than merely book publishing

Case Study: Taking a Published Book from Invisible to Impactful

The Client

Tara Devine, Ph.D. and Neal Sarahan, Ph.D., co-authors of No Longer Stuck, Frozen or Lost: A New Way of Being and Growing for the Neurologically Different, came to us after their previous publisher provided no marketing support.

The Challenge

Their previous publisher provided no marketing support or strategic guidance. They had a compelling book and framework but lacked the messaging clarity and tools to reach their ideal readers. Without proper branding or launch strategy, their work wasn't connecting with the community it was meant to serve.

Their goal: Transform their published book into a platform for educational materials, speaking engagements, and therapeutic services.

Our Approach

Because we didn't work with them from the ground up, we reverse-engineered the branding and marketing process:

Message Clarity

  • Identified their specific target audience

  • Refined their positioning to communicate their unique mythology framework

  • Developed clear, compelling messaging that resonated with readers

Marketing Infrastructure

  • Created social media strategy with video script templates

  • Designed website one-pager

  • Developed professional media kit

  • Conducted landing page audit with optimization recommendations

Launch Strategy & Coaching

  • Planned and executed book launch event

  • Provided ongoing coaching for subsequent launches

  • Trained them to think strategically about their IP beyond book sales

  • Positioned their work for speaking opportunities and therapeutic applications

The Results

  • Clear brand positioning that communicates their innovative framework

  • Complete marketing toolkit (media kit, templates, optimized web presence)

  • Confident authors equipped to market themselves independently

  • Expanded platform beyond the book into workshops and therapeutic services

Client’s Own Words

"What a treasured 'find' on our path of co-authoring and publishing! After completing those first critical steps across a three-year path, Bloomsday built a dynamic scaffold to support us getting our work into just the hands for which our work was written.

Kate and Phuc bring an integrated set of expertise—messaging, branding, creating copy and ordering the relevant steps of a launch in the current literary market. Their expertise in the literary field is enhanced by a highly relational and collaborative approach—with no shortage of good high humor!

The process began with a deep dive into the aspirations for our book and moved into a refreshing illumination of how the launch could and would carry on to an expanded impact across time.

A five-star experience and recommendation!"

— Tara Devine, Ph.D.

Kate and Phuc bring an integrated set of expertise

Tara Devine, Ph.D.